Friday, 16 October 2009

[Men] Velour and Velvet Trend

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Playboy isn`t like the downscale, male bonding, beer-swilling phenomena that is being promoted now by (some men`s magazines). My whole notion was the romantic connection between male and female – Hugh Hefner

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For years Velour has been associated with girls in velour hoodies, trackies and a Chihuahua. This gave the fabric a bad reputation making it seem cheap and trashy. So, soon people ran away from it, leaving it for chavs and Malibu bimbos. But for A/W 2009, it has been reinvented into a plush luxe fabric that is associated with luxury and comfort. Designers such as Dolce and Gabbana, constructed velour blazers and coats evoking a Hugh Hefner-esque touch. Velvet was not left behind, with Roberto Cavalli creating striking vibrant colour jackets. You have to love the softness of the fabric, creating a snug feeling amongst the cold of winter.

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(First two both by Roberto Cavalli,Versace,Alessandro Dell Acqua,Dolce and Gabbana,D & G,Ermenegildo Zegna,Dolce and Gabbana,Salvatore Ferragamo,Z Zegna,both from Bottega Veneta,Dolce and Gabbana and Armani)





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